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The field of marketing is more than just fluff and spin. It includes market research, competitive analysis, business strategy, branding, positioning, creative and design development, product management and product marketing, communications and messaging, advertising and campaign management, lead generation and nurturing, list development, strategic partnerships, public relations, investor relations, marketing analytics, and managing the marketing technology stack. Kestrel Consultants can help with the strategy and execution of all your marketing needs.
Marketing STRATEGY
- Fractional CMO (Chief Marketing Officer)
- Market Analysis
- Market Segmentation
- Market Sizing
- Competitor Analysis
Brand Management
- Brand Identity
- Brand Story (Vision, Mission, Values)
- Brand Personality
- Brand Voice
- Brand Visual Identity
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Product Strategy
- Product Management / Product Lifecycle
- Pricing Strategy
- Product Launch and Go-to-Market (GTM)
- Product Marketing
- Product Catalog
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Creative Direction
- Graphic Design
- Photo Shoots
- Video Strategy
- Sound Design
- Printing and Production Management
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Communications Strategy
- Audience Analysis
- Content Strategy
- SEO Keyword Research
- Editorial Calendar and Channels
- Crisis Communications Plan
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Web Strategy
- Web Design
- User Experience (UX) Design
- Landing Page Optimization
- Conversion Path Optimization
- Mobile Optimization
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Digital Marketing
- Affliate Marketing / Influencers
- Display Advertising
- Email Marketing
- Search Engine Marketing (SEO & PPC)
- Social Media Advertising
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PR/ Media relations
- Media Planning
- Press Releases
- Press Events / Press Trips
- Media Monitoring
- PR Tracking and Analytics
Marketing Operations
- Marketing Policies and Procedures
- Supplier Evaluation
- CRM Customization
- Marketing Automation
- Marketing Stack Integration
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Marketing Analytics
- Tracking
- Attribution Models
- Web Analytics
- Campaign ROI (Return on Ad Spend)
- Data Visualization
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Marketing Compliance
- ABA Compliance
- CFPB Compliance
- ESG Compliance
- FDA QSR Compliance
- ISO-9000 Compliance